The recommended strategy when paying only for impressions


If at all we talk about pay-per-impression, I am against that, well, it is in advords against.
Pros are not visible, but minus describe:

1) Still Google.Adwords – this context, although with image ads. As a rule, all set and think pay per click, so why is loaded shows, if we can immediately assume the faces
2) In a comparative analysis with other sources of traffic again, everything is measured in clicks. That is, even here it is no longer about the benefits (as Google.Adwords still reduces all to one calculation,), and the convenience of the analysis, management, etc.

01 May 2013 | news

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